DOL Identification & Profiling

Digital KOLs is an emerging new type of influential professionals in the field of medicine. They are key opinion leaders who are not only experts in their field but also digital savvy. Digital KOLs help transition healthcare digital and serve as “faces of patient advocacy.” Digital KOLs can perform traditional KOL functions, as speakers and drug educators, but they can also help pharma understand technology use and marketing in healthcare, and provide a bridge to patients will be utilized to help design, implement, and lead adoption of content and presentations (both static and live). We help the clients identify the most influential digital KOLs and clients engage with these KOLs to close the patient engagement loop.